ad.watch challenges the closedness of access to political advertising information. The project compiles datasets of political ads on Facebook and Instagram and creates interfaces for their use, with a view to opening up the possibilities for its study. With ad.watch, you can explore both country-specific contextual issues and political strategies, as well as broader questions about the power of persuasion that the use of personal data facilitates.

We believe that the closed nature of information about political advertising robs us of the power of political participation. We are concerned that platforms architect the exploitation of personal data for political advertising, in the process heaping power with the advertisers and profit unto themselves, leaving behind a broken ground for a collective experience of politics, as well as for action.

ad.watch is a project by Manuel Beltrán and Nayantara Ranganathan, supported by the Stadtkuratorin Hamburg.

Contact us at info@ad.watch



A Note on Methodology

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